ESMOSA is a healthness hub built around a structured vision of exercise, movement and sustainable performance. The project was developed to redefine the traditional gym model, transforming it into a scalable brand system where training is method-driven, performance-oriented and consistent across multiple locations.
2026
CREATIVE DIRECTION
BRAND DESIGN
The brand architecture is designed to be modular. Different spaces respond to different performance needs, from rehabilitation to high-intensity training, yet remain unified under one coherent system.
Visually and verbally, the identity reflects discipline and clarity. The tone of voice is direct, confident and method-oriented. The design system reinforces control, strength and consistency.
The goal was to create a strong, replicable identity capable of communicating structure, control, progression and belonging.
ESMOSA is a healthness hub built around a structured vision of exercise, movement and sustainable performance. The project was developed to redefine the traditional gym model, transforming it into a scalable brand system where training is method-driven, performance-oriented and consistent across multiple locations.
2026
CREATIVE DIRECTION
BRAND DESIGN
The brand architecture is designed to be modular. Different spaces respond to different performance needs, from rehabilitation to high-intensity training, yet remain unified under one coherent system.
Visually and verbally, the identity reflects discipline and clarity. The tone of voice is direct, confident and method-oriented. The design system reinforces control, strength and consistency.
The goal was to create a strong, replicable identity capable of communicating structure, control, progression and belonging.
ESMOSA is a healthness hub built around a structured vision of exercise, movement and sustainable performance. The project was developed to redefine the traditional gym model, transforming it into a scalable brand system where training is method-driven, performance-oriented and consistent across multiple locations.
2026
CREATIVE DIRECTION
BRAND DESIGN
The brand architecture is designed to be modular. Different spaces respond to different performance needs, from rehabilitation to high-intensity training, yet remain unified under one coherent system.
Visually and verbally, the identity reflects discipline and clarity. The tone of voice is direct, confident and method-oriented. The design system reinforces control, strength and consistency.
The goal was to create a strong, replicable identity capable of communicating structure, control, progression and belonging.