Explore Milan as if it were your first day, every day. Zonzo is an app designed for people living in Milan away from home, students and young professionals who experience the city daily without truly knowing it. It is not just a map, but a discovery tool that turns urban exploration into an active, playful, and engaging experience.
2024
CONCEPT
VISUAL DESIGN
INTERACTION
UI DEVELOPMENT
Research highlighted a key insight: when people arrive in Milan, their first desire is not to “see everything”, but to understand their own neighborhood. They want to become familiar with the streets they walk every day, discover hidden details in seemingly ordinary places, and feel part of their surroundings.
Zonzo is built around this insight.
The app integrates different discovery modes that encourage interactive exploration of the city.
It is not only about finding a place, but about reaching it, uncovering it, unlocking it.
The experience is kept alive through gamification mechanics:
goals to achieve
levels to unlock
points to collect
places to discover
symbolic rewards
Every movement becomes a micro-challenge.
Every neighborhood turns into a territory to explore.
Explore Milan as if it were your first day, every day. Zonzo is an app designed for people living in Milan away from home, students and young professionals who experience the city daily without truly knowing it. It is not just a map, but a discovery tool that turns urban exploration into an active, playful, and engaging experience.
2024
CONCEPT
VISUAL DESIGN
INTERACTION
UI DEVELOPMENT
Research highlighted a key insight: when people arrive in Milan, their first desire is not to “see everything”, but to understand their own neighborhood. They want to become familiar with the streets they walk every day, discover hidden details in seemingly ordinary places, and feel part of their surroundings.
Zonzo is built around this insight.
The app integrates different discovery modes that encourage interactive exploration of the city.
It is not only about finding a place, but about reaching it, uncovering it, unlocking it.
The experience is kept alive through gamification mechanics:
goals to achieve
levels to unlock
points to collect
places to discover
symbolic rewards
Every movement becomes a micro-challenge.
Every neighborhood turns into a territory to explore.
Explore Milan as if it were your first day, every day. Zonzo is an app designed for people living in Milan away from home, students and young professionals who experience the city daily without truly knowing it. It is not just a map, but a discovery tool that turns urban exploration into an active, playful, and engaging experience.
2024
CONCEPT
VISUAL DESIGN
INTERACTION
UI DEVELOPMENT
Research highlighted a key insight: when people arrive in Milan, their first desire is not to “see everything”, but to understand their own neighborhood. They want to become familiar with the streets they walk every day, discover hidden details in seemingly ordinary places, and feel part of their surroundings.
Zonzo is built around this insight.
The app integrates different discovery modes that encourage interactive exploration of the city.
It is not only about finding a place, but about reaching it, uncovering it, unlocking it.
The experience is kept alive through gamification mechanics:
goals to achieve
levels to unlock
points to collect
places to discover
symbolic rewards
Every movement becomes a micro-challenge.
Every neighborhood turns into a territory to explore.